Spectrum Fine Cabinetry specializes in designing and crafting custom cabinetry solutions for covering all areas, from kitchen cabinets to bathroom vanities, and living room design to custom wardrobes.
My role:
Increase social media following through it increase their showroom visit
Redesign their website using WordPress
Write Press Release and Blogs
Create Google Ads and report on the conversion
Result of three month Social Media Campaign
Strategy:
Focus on Instagram because the major audience was on this platform
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Focus on Reach: Utilized Instagram Reels and trending audio to increase the visibility of Spectrum Fine Cabinetry's content to a wider audience. Reels are heavily promoted by Instagram's algorithm, giving content a better chance of appearing in people's feeds and Explore pages.
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Drive Engagement (Followers): Employed a cliffhanger technique in my captions, encouraging viewers to come back for the next part of the story or content, used polls etc. This created anticipation and curiosity, leading to increased engagement and ultimately, more followers.
During the campaign, I was surprised to see the number of accounts reached that did not follow us. We have reached more than 12,000 accounts in the past 90 days based on analytics dashboards. Our best-performing post during the campaign was the “Kitchen Design Tip” Reel, which has more than 4,800 organic impressions on Instagram. Here the Link to the Instagram account to view some of the reels and caption
Learnings
I learned many valuable lessons throughout the social media campaign. I got to learn platforms like Loomly, Hootsuite, Meta, and Instagram Scheduler. Additionally, I got more experience with social media analytics using Rival IQ which has given me the ability to analyze and interpret data to optimize content strategy and improve performance. Through my work, I had the chance to help Spectrum Fine Cabinetry grow its online presence by creating engaging and relevant content tailored to each platform's unique audience. I have a deep understanding of various social media platforms and know how to create content that resonates with their audience. Overall, this experience has equipped me with the skills and knowledge necessary to drive impactful and successful social media campaigns.